How much does a hotel chatbot really cost?

01

The short answer: from 99 euros per month

For an individual hotel with its own website, credible offers start at around 99 euros per month. That covers an assistant answering guest questions about check-in, rooms, breakfast, or parking automatically – on your website, around the clock, in multiple languages.

Enterprise solutions for hotel groups with booking engine and PMS integration cost considerably more, often several hundred euros per month plus a setup project. A single property rarely needs that scope: most pre-booking inquiries are about information, not the booking transaction itself.

Add a one-off setup: preparing content, testing answers, embedding the widget. At AuraServe this runs through the Managed Start package in the first year – including training with your hotel content, live within 48 to 96 hours.

02

What drives the price in hospitality

Hotels have different requirements than an online shop or a law firm. Three factors drive the price: languages, handovers, and content maintenance.

International guests write in English, Italian, or Dutch. Some providers charge per language – with modern AI assistants, multilingual support should be included. Equally important: how do booking inquiries reach your team? A useful assistant captures travel dates, length of stay, and contact details in a structured way instead of pointing to the contact form.

• Multilingual support: should be included, not billed per language
• Handover: booking inquiries with complete details to reception or reservations
• Maintenance: who updates prices, hours, and seasonal offers?

03

A calculation: what manual answering costs today

A 60-room hotel easily handles 15 to 25 recurring inquiries per day in season – by phone, email, and through the website. At three to four minutes per inquiry including the interruption, that adds up to 25 to 40 hours per month spent on the same answers.

At a fully loaded cost of 25 euros per hour, that equals 600 to 1,000 euros monthly – for questions an assistant handles reliably from 99 euros. Not included: evening and weekend inquiries that currently go unanswered. Guests who get no answer often continue booking through a portal – costing you 15 to 25 percent commission per booking.

04

The most common cost traps when comparing

The monthly price on the website is rarely the price you end up paying. Clarify these points before signing:

• Usage limits: what happens when more guests write in August than the plan includes?
• Setup: is training with your content included or a separate project?
• Languages: are all guest languages included or billed individually?
• Contract: monthly cancellation or annual commitment with auto-renewal?
• Maintenance: who enters new seasonal hours, prices, and offers – and does that cost extra?

05

How to start without risk

For two typical weeks, log which questions reach reception and reservations and how long answering takes. That gives you a solid baseline instead of a gut decision – and doubles as the content list the assistant is trained with.

Then compare two or three offers against your real inquiries, not their feature lists. A good provider shows you before launch how the assistant answers your ten most common guest questions.